Organizational Structure and Culture – Ethical and Financial Impact of ECRH’s Structure and Culture on Health Care Marketing Strategies

The organization’s Chief Executive Officer heads ECRH’s current organizational structure. However, the organization’s leadership has other top five officials, including the Chief Financial Officer, Chief Operating Officer, Chief Medical Officer, Chief Nursing Officer, and the Senior Vice President for human resources. Essentially, this top leadership, combined with the chief officers from the technological department, employed physician group leadership, human resources, and marketing departments are responsible for decision-making in the organization. They oversee the working of 400 physicians who are employed throughout the organization system.

The organization’s culture impacts the current healthcare marketing strategy regarding its competitive edge. The organization’s culture has to ensure that patients are served in the best way by getting the best products and services in the competitive healthcare space. One marketing strategy that ECRH adopts to maintain competitiveness includes advanced technology. Further, the organization has considered a level 1 Trauma Center with 550 beds where air services are offered. Another marketing strategy that works toward this direction is acquiring a 100-acre land where the company intends to build a new Oncology Center and relieve the strain observed in some of its current departments, such as the imaging center and emergency services.

Their financial and ethical impact on the current healthcare marketing strategy is the increased financial costs of maintaining the marketing strategy. Notably, this is so because there are new requirements to be made to the current marketing strategy, such as developing an advertising campaign for the ED/Trauma services of ECRH and opening the new Oncology center.

Current Marketing Strategies – ECRH’s Products and Services, Pricing, Distribution, and Promotion

ECRH’s services include women’s health, cardio-logical, orthopedic, emergency general health care, ambulatory, general surgery operations, oncology services, burn setting training, and level 1 Trauma Center services. Notably, these products and services are relatively affordable for most customers. However, more marketing is required for the products to reach a larger market with the services. The initiative to develop a communication plan that entails a detailed marketing plan to help the company advertise its services represents ECRH’s distribution and promotion plans.